Why Are the Descriptions on My Google Search Results Different?
Why Are the Descriptions on My Google Search Results Different?
Short answer: Google rewrites things. A lot. But there’s a good reason for it — and as a small business owner, knowing why can help you get better clicks.
Let’s dive into why those neat descriptions you carefully typed into your website don’t always show up the way you expect. We’ll keep things informal, practical, and totally free of techy jargon.
Why Google Doesn’t Always Use Your Meta Description
Up until about 2016 Google always used the meta description for the snippet in the search results, then it changed it's mind and started to write it's own snippet.
If you’ve ever written what you thought was the perfect snippet for your website, only to see Google show something totally different, you’re definitely not alone. Many small business owners hit exactly the same confusion, and honestly, it can feel a bit rude. https://www.forestsoftware.co.uk/blog/?p=2795
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