John K Mitchell's Misc Blog

What Makes a Successful Website?
What Makes a Successful Website?


A successful website isn’t just one that *looks* good — it’s one that actually brings you traffic, enquiries, leads and sales. Let’s break down what really makes a website work for a small business.


Introduction


When people think about successful websites, they often jump straight to design — fancy colours, clever layouts and flashy animations. Sure, looks matter, but a website that only looks good is like a shop with no door. What really makes a website successful is how well it attracts people, keeps them interested and encourages them to take action. That action might be sending you an enquiry, buying something, booking a service or even just picking up the phone. Every part of your site plays a role in this journey, and understanding how it all fits together can make a massive difference to your business.

For small businesses, a website isn’t just a “nice to have” anymore. https://www.forestsoftware.co.uk/blog/?p=2793