

John Mitchell
Back-Button Hijacking: Why Small Business Websites Need to Stop Doing It
TL;DR: Back-button hijacking is the irritating trick that stops a visitor from using their browser’s Back button normally. Instead of returning to the page they came from, they may see an advert, a different page or be sent around a loop. It has annoyed web users for years, but Google has now made its position much clearer. In April 2026, Google announced that back-button hijacking would become an explicit violation of its spam policies, with enforcement beginning on 15 June 2026. Websites using the practice can face manual spam actions or automated ranking demotions. For a small business, that means a tactic intended to gain an extra page view could end up costing valuable Google traffic.
What Is Back-Button Hijacking?
There is a very simple rule when you browse the web: if you click your browser's Back button, you expect to go back. It sounds obvious because it is.
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