John K Mitchell's Misc Blog

Top SEO Mistakes UK Small Businesses Make With Their Blog
Top SEO Mistakes UK Small Businesses Make With Their Blog


Blogging can bring in traffic, leads and sales — but only if you avoid the common SEO mistakes. Too many UK small businesses put time into writing posts that never get seen. No research. No focus. No plan. The result? Silence.

If you run a small business, your blog should be working for you. It should attract the right people, answer their questions and gently guide them towards working with you. But that only happens when you understand how search engines actually find and rank your content.

The good news? Most blogging mistakes aren’t complicated. They’re simple, fixable habits. And once you spot them, you can turn things around surprisingly quickly.

In this guide, we’ll look at the biggest SEO mistakes UK small businesses make with their blogs — and more importantly, how to fix them without needing to be technical or hire a full marketing team.


Writing Without Keyword Research


This is the big one. The classic mistake. https://www.forestsoftware.co.uk/blog/?p=2938

Workplace Romances in Small Businesses: Where’s the Line?
Workplace Romances in Small Businesses: Where’s the Line?


Love at work can feel harmless. Until it isn’t. In a small business, where everyone knows everyone and teams are tight-knit, workplace romances can quickly become complicated. As a business owner, you may wonder: is it none of your business, or very much your problem?

Let’s be honest. When you run a small business, you’re not just managing tasks. You’re managing people. Real people with real lives, feelings, and sometimes messy situations. And where people spend 35–40 hours a week together, relationships will happen. It’s human nature. In fact, many long-term couples meet at work.

But here’s the tricky bit. In a small company, one relationship can ripple through the whole team. You don’t have the buffer of big corporate departments. You don’t have layers of HR. You might have five staff. Maybe ten. If two of them start dating, that’s a big chunk of your workforce tied up in something personal. https://www.forestsoftware.co.uk/blog/?p=2929

Why a Mains Powerline Adaptor Might Be the Smartest Upgrade for Your Home Office
Why a Mains Powerline Adaptor Might Be the Smartest Upgrade for Your Home Office


Struggling with weak Wi-Fi in your home office? A mains powerline adaptor could be the simple, affordable fix you didn’t know you needed. It uses the wiring already in your walls to carry internet from your router to wherever you’re working. No drilling. No trailing cables across the landing. No tech wizardry required.

If you run a small business from home, your internet connection isn’t just for scrolling headlines and watching the odd video. It’s your shop window, your phone line, your payment terminal and your admin desk rolled into one. When it drops out, everything grinds to a halt. That’s stressful, especially when you’ve got customers waiting for replies or orders to process.

Most of us start with standard Wi-Fi. It’s easy. The router goes near the phone line, and that’s that. But homes weren’t designed with modern working in mind. https://www.forestsoftware.co.uk/blog/?p=2932

Save money when driving on business trips
How To Save Money When Driving on Business Trips


Many business people spend a lot of time driving, whether it's visiting clients or delivering goods. The cost of fuel seems to be increasing all the time, caused by high taxes in the UK, demand for oil from the developing countries and political troubles around the world. This means that fuel costs are an increasingly large part of a businesses expenditure.

This article aims to help you reduce those costs by suggesting driving tips and simple vehicle maintenance. It's been suggested by some people that by combining all of these tips you could save up to 30% of your fuel costs. And of course, by applying these tips to your personal driving you could save money there as well.


Driving tips


Drive steadily and keep to the speed limits.

Increasing your speed obviously increases the amount of fuel you use. By driving at 70mph the average car uses 38% more fuel than it does at 50mph. https://www.forestsoftware.co.uk/blog/2010/04/save-money-when-driving-on-business-trips/

How an Echo Show Can Make Your Small Home Office Smarter, Safer and More Organised
How an Echo Show Can Make Your Small Home Office Smarter, Safer and More Organised


Running a business from home? An Echo Show can act as your digital receptionist, security desk, wall planner and quick-answer assistant all in one. From doorbell monitoring to office calendars and security cameras, it’s a simple way to bring big-business convenience into a small home office.

Working from home sounds simple. No commute. No office politics. No awkward shared fridge. But once you’re actually running a business from your spare room, things can get messy fast. Deliveries arrive while you’re on calls. Clients turn up early. You forget a meeting because it’s buried in your inbox. The dog barks at the door just as you’re about to press “Join Meeting”.

This is where an Echo Show quietly becomes one of the most useful bits of kit you can own. It’s not just a smart speaker with a screen. It’s a live dashboard for your home office. https://www.forestsoftware.co.uk/blog/?p=2927

Is SEO Still Worth It for Small UK Businesses in 2026?
Is SEO Still Worth It for Small UK Businesses in 2026?


Short answer? Yes. But it’s not the same game it was five years ago.

Search has changed. AI is answering questions. Google is showing more information without sending people to websites. Social media is noisy. Ads are expensive. So it’s fair to ask: is SEO still worth the time and money for a small UK business in 2026?

The honest answer is this: SEO still works, but only if you understand what’s changed and stop chasing old tactics. If you’re still thinking it’s about stuffing keywords into pages and waiting for magic to happen, you’ll be disappointed. If you treat it as building trust, visibility and authority online, it’s still one of the best long-term investments you can make.

Let’s break it down properly and look at what’s really going on.


The Big Shift: AI Overviews in Search Results


If you’ve searched for anything recently, you’ll have noticed it. https://www.forestsoftware.co.uk/blog/?p=2923

Why Search Phrases are Important for a Small Business Website
Want more of the right people finding your website? It doesn’t start with clever design or fancy features. It starts with understanding what your customers actually type into Google when they’re looking for help.  Although this article talks about accountancy sites and "tax" the same can can apply to almost any site - so when reading the article replace "tax" with "plumber" / "electrician" / "pub" or what ever your business is and see how you can apply the guidance to your web site.


I want to be found for tax


“I want to be found for tax.” I hear this a lot when I talk to firms of  Accountants, and I get why. Tax feels like a big, valuable word. People search for it all the time. It sounds important. The problem is, it’s also completely wrong.

Let’s be honest for a moment. When someone says they want to be found for tax, what do they actually mean? Are they talking about council tax? road Tax? income tax? corporation tax? VAT? capital gains tax? self assessment tax returns? https://www.forestsoftware.co.uk/blog/2026/02/why-search-phrases-are-imporant-for-a-small-business-website/

Charging Per Hour vs Charging Per Job: What’s Best for Your Small Service Business?
Charging Per Hour vs Charging Per Job: What’s Best for Your Small Service Business?


Per hour or per job? It sounds like a simple choice. It isn’t. The way you price your work shapes how customers see your value, how much you earn, and how stressed you feel at the end of the week. If you run a small service business, this decision can change everything.

Whether you’re a plumber, designer, gardener, consultant, cleaner, developer or coach, you’ve probably wrestled with this at some point. Do you charge for your time? Or do you charge for the outcome? On the surface, hourly pricing feels fair. You work an hour, you get paid for an hour. Simple. Charging per job feels cleaner. The customer knows the price upfront, and you know what you’ll earn if the job goes well.

But, and this was touched on in yesterday's post, here’s the real twist. Most customers don’t actually want your time. They want results. They want the leak fixed. The website live. The garden sorted. The stress gone. https://www.forestsoftware.co.uk/blog/2026/02/charging-per-hour-vs-charging-per-job-whats-best-for-your-small-service-business/

How to Raise Your Prices in 2026 Without Losing Your Best Clients
How to Raise Your Prices in 2026 Without Losing Your Best Clients


Yes, you can raise your prices in 2026 without scaring off your best clients. In fact, if you do it right, you can boost your profits, improve your service, and earn even more respect. This guide shows small service business owners exactly how to increase prices with confidence, clarity and care.

Let’s be honest. The idea of putting your prices up can make your stomach flip. You picture long-term clients walking away. You imagine awkward phone calls. You worry someone will say, “That’s too expensive,” and disappear.

But here’s the truth: most small service businesses undercharge. They set prices years ago and never revisit them. Costs creep up. Energy bills rise. Software subscriptions go up. Insurance jumps. And somehow, you’re still charging 2021 rates in 2026.

If that’s you, you’re not greedy for wanting more. You’re running a business, not a charity.

Raising your prices is not about squeezing clients. https://www.forestsoftware.co.uk/blog/2026/02/how-to-raise-your-prices-in-2026-without-losing-your-best-clients/

Using Audiobooks to Learn New Techniques for Your Small Business
Using Audiobooks to Learn New Techniques for Your Small Business


Short on time but big on ambition? Audiobooks let you learn new business skills while driving, walking the dog, or making tea. Here’s how small business owners can turn listening time into growth time.


Why Audiobooks Make Sense for Busy Small Business Owners


Let’s be honest. As a small business owner, your to-do list never ends. You’re answering emails, chasing invoices, dealing with suppliers, posting on social media, and somewhere in the middle of all that, you’re supposed to “work on the business” too. That usually means learning new skills. Marketing. Sales. Leadership. Finance. Tech. The list goes on.

The problem? Finding the time.

This is where audiobooks come in. Instead of needing a quiet hour with a paperback (which rarely happens), you can listen while you live. In the car. On the school run. At the gym. While doing the accounts. Even while cooking dinner. It turns “dead time” into learning time. https://www.forestsoftware.co.uk/blog/?p=2913