John K Mitchell's Misc Blog

What is YMYL in SEO & How Does it Impact You as an Accountant?
What is YMYL in SEO & How Does it Impact You?


It’s the start of November, and as SEO chatter starts buzzing about algorithm updates, search snippets, and social media shifts, one term keeps popping up — YMYL. If you run an accounting firm or manage your own website, you’ve probably seen it mentioned in SEO blogs or heard your web designer mutter it like a secret code. But what exactly is YMYL, and why should accountants care about it? Let’s break it down in plain English, without the jargon.


What Does YMYL Actually Mean?


YMYL stands for Your Money or Your Life. It’s Google’s way of labelling web pages that could seriously affect someone’s finances, health, safety, or overall wellbeing. In other words, these are the kinds of pages where getting it wrong could really hurt someone — either in their wallet or in their life. Think of websites giving financial advice, medical tips, or legal guidance. If a site gives bad or misleading information, the fallout could be huge. https://www.forestsoftware.co.uk/blog/?p=2738