John K Mitchell's Misc Blog

Tips To Increase Your Click-Through Rate and Skyrocket Your Sales
How Small Businesses Can Boost Click-Through Rate (CTR) and Get More Clients


Quick read: If your website is getting seen but not clicked, you’re missing out. This post explains simple, practical ways to improve your click-through rate (CTR), so more of those impressions actually turn into visitors and, better yet, customers.


Introduction


As a small business, every click counts. You might have done the hard work of building a website, writing good content, and even ranking on Google — but if people are seeing your pages and not clicking, you’re not getting the full benefit. Improving your click-through rate (CTR) is about bridging that gap between “someone saw me” and “someone came to me.” It’s how impressions turn into real visits, enquiries, and sales. The good news? You don’t need to hire a huge agency or have fancy tech to make big improvements. https://www.forestsoftware.co.uk/blog/2025/11/tips-to-increase-your-click-through-rate-and-skyrocket-your-sales/