John K Mitchell's Misc Blog

The Unsung Hero of Your Website – Why User Experience Isn’t Just Fluff for a Small Business
The Unsung Hero of Your Website – Why User Experience Isn’t Just Fluff for a Small Business


Think user experience is just pretty colours and fancy buttons? Think again. For small businesses, user experience (UX) is the secret weapon that can make or break your website’s success. It’s not about showing off – it’s about helping real people do real things on your site, easily and happily. If you’ve ever wondered why some websites turn visitors into customers while others scare them off, UX is the reason.


What Exactly Is User Experience?


User experience, or UX, is how someone feels when they use your website. It’s the mix of design, speed, layout, and how easy it is to get things done. If your site makes people smile because it’s simple and smooth, that’s good UX. If it makes them want to throw their phone across the room, that’s bad UX.

Think of it like walking into a shop. https://www.forestsoftware.co.uk/blog/?p=2729