John K Mitchell's Misc Blog

Should You Trust SEO Professionals or AI Bots with Your Website’s SEO?
Should You Trust SEO Professionals or AI Bots with Your Website’s SEO?


SEO can make or break your business online — but following a conversation with a client recently, I thought I'd ask (and try to answer) who should you trust with it: a human professional or an AI bot?


Introduction: The Battle of Brains vs. Bots


Search Engine Optimisation — or SEO — is the secret sauce behind why some websites pop up at the top of Google and others don’t. If you’re a small business owner, you’ve probably been told a hundred times that SEO is essential for getting noticed online. And it’s true. But there’s a growing debate that’s leaving a lot of business owners scratching their heads: should you rely on SEO professionals or trust AI tools to handle your website’s SEO? https://www.forestsoftware.co.uk/blog/?p=2765