John K Mitchell's Misc Blog

Finding Your Voice: How to Get the Tone of Voice Right for Your UK Small Business Website
Finding Your Voice: How to Get the Tone of Voice Right for Your UK Small Business Website


Although this mentions accountants, the same priciple applies to nearly all service related businesses.

Let’s play a quick game. Imagine you’re at a networking event. You meet two different accountants.

Accountant A: He’s in a sharp suit. He hands you a business card and says, “Good afternoon. Our firm specialises in providing comprehensive fiscal solutions and strategic financial management for small-to-medium enterprises. We facilitate optimal tax efficiency.” You nod politely, but your brain has already tuned off.

Accountant B: She’s dressed smartly but approaches with a warm smile. She says, “Hi there, I’m Sarah. I run a local accounting practice. We specialise in helping small business owners, like yourself, stop worrying about their books and start making their money work harder. We’re all about taking the stress out of tax.”

Who would you rather have a coffee with? https://www.forestsoftware.co.uk/blog/2025/10/finding-your-voice-how-to-get-the-tone-of-voice-right-for-your-uk-small-business-website/